India’s dairy industry has seen remarkable growth over the years, and Amul has emerged as a household name known for quality dairy products. If you’re an aspiring entrepreneur looking for a low-risk, high-return venture, partnering with a trusted brand like Amul can be a smart move. In this article, we’ll walk you through how to open Amul franchise in India, including eligibility criteria, investment details, and application procedures.
Why Choose an Amul Franchise?
Amul is one of India’s most successful dairy cooperatives, operating for over 75 years. With a vast range of products like milk, butter, ice cream, cheese, and more, Amul products have earned the trust of millions of Indian households. As an Amul franchisee, you get the advantage of selling popular, high-demand products under a well-established brand without worrying about manufacturing or heavy marketing expenses.
Different Types of Amul Franchises
Before diving into the application process, it’s important to understand the types of Amul outlets you can open:
- Amul Preferred Outlet (APO): A dedicated exclusive shop selling Amul products.
- Amul Railway Parlours: Outlets at railway stations.
- Amul Kiosk: Small outlets or stalls in public places like malls, bus stands, hospitals, etc.
- Amul Ice Cream Scooping Parlour: A shop dedicated to serving ice creams, shakes, and desserts.
Investment Required for Amul Franchise
The investment for an Amul franchise is quite affordable compared to other franchise models. Here’s a quick breakdown:
- Amul Preferred Outlet/Kiosk: ₹2 lakh to ₹6 lakh
- Amul Ice Cream Scooping Parlour: ₹5 lakh to ₹10 lakh
This cost includes non-refundable brand security deposits and shop interior, equipment, and refrigeration expenses. The exact investment depends on the outlet type and location.
Eligibility Criteria to Open an Amul Franchise
To open an Amul franchise, you need to fulfill a few basic eligibility criteria:
- Must be an Indian citizen or business entity.
- Should have a shop space in a good commercial location (100 to 300 sq. ft.).
- Should be financially capable of making the initial investment.
- Experience in retail or food business is a plus, but not mandatory.
How to Apply for an Amul Franchise
If you meet the eligibility requirements, applying for an Amul franchise is straightforward:
- Visit the official Amul website (amul.com).
- Click on the ‘Franchisee’ or ‘Amul Parlour’ option.
- Fill in the online application form with details like your name, contact information, proposed shop location, and available space.
- Submit the application form and wait for their official response.
- If shortlisted, Amul’s regional office will contact you for a personal meeting and location inspection.
Profit Margin and Earning Potential
Amul offers attractive profit margins to its franchisees:
- On milk pouches: 2.5%
- On other dairy products: 10% to 20%
- On ice cream: 20%
Since Amul products enjoy high demand and regular customer loyalty, sales turnover is generally good in commercial and residential areas, ensuring steady returns on your investment.
Advantages of Opening an Amul Franchise
- Trusted brand with nationwide recognition.
- Low investment compared to other franchises.
- No royalty or profit-sharing; you keep the earnings.
- Wide variety of in-demand products.
- Operational support from Amul regional offices.
Things to Consider Before Starting
While opening an Amul franchise is a profitable idea, here are a few points to keep in mind:
- Choose a high-footfall, visible location for your outlet.
- Maintain hygiene, product freshness, and proper refrigeration.
- Engage in local marketing, social media promotions, and offers to attract customers.
- Understand customer preferences and stock accordingly.
Conclusion
Opening an Amul franchise is a smart business decision for anyone looking for a secure and profitable venture in the dairy retail sector. With low initial investment, no royalty charges, and strong brand support, you can establish a steady business and enjoy good returns.
